TRAINING THAT GETS RESULTS
This on-site customer focus training program is a perfect fit for all customer contact
employees. It is available in a two-day format.
It presents a proven approach for creating or enhancing customer focus and service
excellence at the point of contact with customers.
This highly-interactive training program provides participants with strategies and
skills that will help them make the most of their day-to-day interactions with customers
and colleagues.
Customers value service and in today’s economy they want and expect it if they are
to give you their loyalty and repeat business. This training program will help you
to make customer focus and service excellence a competitive advantage in your organization.
Whether you would like to use this generic program or have us customize it to reflect
your specific requirements, we can help.
LEARNING OBJECTIVES
Upon completion of this program, participants will:
- Understand what customer focus is and why customer focus is a critical business
strategy
- Understand the role customer-focused service plays in customer satisfaction and retention
and the critical role employees play in creating value and building loyalty
- Determine what customers’ want and expect when it comes to the service they receive
- Trace the customers journey through the organization and look for ways to add value
- Identify pro-active strategies for getting customer feedback
- Evaluate processes and procedures and look for ways to make these more customer friendly
- Develop strategies for exceeding customer expectations
- Develop pro-active recovery strategies to regain the customer’s confidence and business
- Build and Strengthen internal service partnerships, processes, internal communication
and teamwork which focuses on adding value to the customer experience
Topics in this program include:
- What is Customer Focus?
- Characteristics of Customer-Focused Organizations
- What is Customer-Focused Service and Why is it Important?
- The Five Dimensions of Service
- Service versus Services
- Understanding Your Customers
- What Customers Want
- Identifying What Customers Value
- Understanding Customer Expectations
- The Power of Customer Perception
- Moments of Truth and Cycles of Service
- Customer Touch Points
- Service Partnerships-Internal Cooperation
- Building /Strengthening Internal Partnerships
- Pro-active Recovery and Retention Strategies
- Your role in Continuous Improvement
- The Power of Stories and How to Create Them
- Your Personal Action Plan
TOPICS COVERED
Train-the-Trainer Certification
We will be pleased to provide Train-the-Trainer certification to your trainers should
you wish to conduct this training within your organization yourself. We will be pleased
to discuss our certification process with you.
OPTIONS
As part of this program, participants complete a Personal Action Plan for how they
will take what they learn and apply it on-the-job.
This highly interactive, 2-day program includes an effective balance of lecture,
individual and group activities and exercises.
If you would prefer an online version of this training program please check out Maximizing
the Customer Experience. Click Here.
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CUSTOMER FOCUS FOR THE FRONTLINE
Enable your customer contact staff with the Mind-set, Strategies and Skills Needed
To Sharpen Customer Focus, Increase Customer Satisfaction, Improve Service Performance
and Service Recovery, Customer Retention And Loyalty. We provide Proven Tools, Tactics
and Strategies to get the job done.
Online Customer Service Certification Training for under $200.00.
Did you know that...
- Customers are willing to pay from 9% to 22% more for exceptional service
- 60% say they would try a new brand if they could get better service
- 8 out of 10 customers report they no longer deal with a provider due to poor service
- It costs 5 to 8 times more to get new customers than it does to keep the ones you
have
Source: Amex Global Service Barometer 2010 and 2011
Maximizing the Customer Experience
Maximizing the Customer Experience
Click here to obtain a downloadable course description
Click here to obtain a free, no obligation fee estimate
Contact us for more information by email or call 416-698-8230